SEO Company: Understanding Search Engine Optimization
At our company Greek Code, we explain what Search Engine Optimization. Search Engine Optimization is the entire online process consisting of On-Page SEO and Off-Page SEO, along with the combined technical SEO efforts aimed at improving a website’s or an e-shop’s ranking in search engine results. The goal is to reach as close as possible to the top positions on the first page of search results.
When we talk about search engines, our minds automatically go to Google—and rightly so, as it holds approximately 85% of the global market share.
Website SEO Promotion
We offer website, e-shop, and business SEO promotion with absolute and guaranteed success. SEO is the only method of website and e-shop promotion that ultimately turns into a permanent and highly effective form of advertising. This transformation happens when SEO efforts yield tangible results for the website’s promotion.
SEO services are executed by specialized professionals Experts and Writers who work together to optimize a website’s content according to SEO principles. Website SEO promotion requires specific actions that follow strict guidelines set by search engines like Google.
At Greek Code Digital Marketing Agency, we strictly adhere to a systematic approach in implementing SEO services, following Google’s algorithm rules while prioritizing user experience.
Website or E-shop Content Optimization
The optimization of a website’s or e-shop’s content ensures it is search engine-friendly, in line with Google’s algorithm, and at the same time user-friendly, clearly addressing users’ queries.
Website Quality – High-Quality Content
High-quality content is key. This includes unique text, original images, optimized visuals, videos, and well-structured titles—elements that contribute to an SEO-friendly website. Every component must be of high quality, ensuring clear and valuable information for users.
User-Friendly Website Structure and Logic
The entire structure of a website or e-shop should be user-friendly, allowing seamless navigation. The text should flow smoothly and logically, with clear divisions, relevant META tags, descriptions, and well-organized internal linking for better usability and searchability.
Creation of High-Quality Backlinks
High-quality backlinks are an essential part of Off-Page SEO. This includes all external SEO activities performed outside the website. The process is fundamental in ensuring that your website or e-shop is referenced across various online platforms, such as websites, blogs, and content-rich platforms.
Creation of Unique Content
Unique content creation is one of the most crucial aspects of SEO services. High-quality, original text gives a website its identity, distinguishing it from competitors. Even if two professionals provide identical services—such as two doctors in the same medical field—their website content must still be unique to stand out.
What Are Keywords in Google Search?
Keywords in Google Search reflect the intent behind a search query. It’s not enough to target specific terms—search engines like Google focus on Search Engine Optimization (SEO) that aligns with the actual user intent.
Google’s algorithm prioritizes content that matches user searches by providing the best possible answers, rather than just pages containing related keywords.
By understanding the keywords that define user intent, you can create SEO-optimized content that improves your ranking in search engine results pages (SERPs), increases organic traffic, and keeps visitors engaged on your website.
Why Are Keywords in Google Search Important for SEO?
A successful SEO strategy must be built on keywords that reflect real user searches. Google evaluates whether content serves the purpose of the search and prioritizes websites that deliver value, rather than just focusing on technical SEO factors.
If your content doesn’t answer the user’s query, it won’t appear in the top SERP positions, no matter how well-optimized it is technically.
Enhancing user experience (UX) is crucial for SEO. When content provides clear, useful, and comprehensive information, visitors stay longer on the page, reducing the bounce rate and increasing the chances of conversions (sign-ups, sales, engagement).
On the other hand, if a user doesn’t find what they expect, they will leave your page immediately. This sends a negative signal to Google, lowering your ranking.
SEO optimization is not just about keywords—it’s about delivering an exceptional user experience by meeting real search needs.
Types of Keywords in Google Search
There are four main types of keywords in Google Search:
Informational Keywords
Users who type informational keywords are looking for knowledge, guides, or answers. These searches often include words like “how,” “what is,” “why,” or “guide.”
For example, someone searching for “How to improve the SEO of an e-commerce site” isn’t looking for SEO services but rather actionable tips they can implement themselves.
What Your Content Should Include:
✔ SEO-friendly formatting with a clear structure (headings, subheadings, lists).
✔ Use of Google’s featured snippets for better visibility in SERPs.
✔ Visual content (infographics, videos, case studies) to boost engagement.
✔ Internal linking to related pages for better SEO performance.
If your content is well-structured and provides complete, SEO-optimized answers, Google will recognize its value and rank it higher.