How can I promote my website?
There are many ways to effectively promote your business, website, or eShop. We will highlight some of these methods, as they are the most established ones.
Promotion with SEO
The first method for website promotion is SEO, for example. SEO is meaningful if the ranking results appear on the first page of Google, especially in the top 5 positions. In this case, the organic results generated by SEO are valuable. Over time, these results improve. SEO is the most fundamental and valuable method for promoting websites, eShops, and any platform. It holds the largest market share due to the effective sales it generates for businesses.
Therefore, a website promotion company primarily uses SEO as its first approach.
Promotion with AdWords
AdWords reach a different audience—targeted, yes, but not with the same quality results that SEO provides. This means you may also receive inquiries that are not desirable. However, it is clear that a sponsored advertisement with AdWords delivers results, and they appear immediately—within just a few days. Within three months, these results improve even further. AdWords target a smaller portion of the online audience compared to SEO.
Therefore, the second method used by a website promotion company is paid – sponsored advertisements on Google, such as Google Ads (AdWords) or Word Ads.
Promotion through Social Media
A third promotion method employed by a website promotion company is social media and social media ads. Social media promotion is an effective marketing and advertising strategy through which a business can showcase its products and services to a targeted audience. Social media and their proper utilization, especially leveraging META (Facebook, Instagram), work in conjunction with sponsored AdWords campaigns.
Therefore, it is essential that when running a social media advertising campaign, you also run a sponsored Facebook Ads campaign.
All these methods should ideally be implemented simultaneously. This is the most effective approach to successfully promoting a website. A well-planned strategy ensures optimal visibility and exposure. Welcome to the world of website and eShop promotion with the advertising agency Optima Design.